Drive for Diversity

Drive for Diversity is the industry’s leading development program for minority and female drivers and crew members. Managed by The 909 Group, the Drive for Diversity program currently supports drivers in two of NASCAR’s developmental series – the NASCAR K&N Pro Series and the NASCAR Whelen All-American Series. Drive for Diversity also supports crew member candidates through a year-long pit crew training program. Crew members have gone on to compete in the NASCAR Camping World Truck Series and the NASCAR Nationwide Series.

Diversity is NASCAR’s top corporate initiative. NASCAR has been instrumental in assisting The 909 Group in the development of the Drive for Diversity program. The success of the Drive for Diversity program is a result of support from key sponsors.

The Drive for Diversity program has been successful in creating meaningful opportunities for minority and female competitors. The program has seen continuous growth since its inception in 2004.

In 2010, under the Revolution Racing banner, 10 drivers will compete for the Drive for Diversity program. Drive for Diversity drivers compete in nearly 200 events at NASCAR Home Tracks across the country each year.