Drive for Diversity

Nascar Turns to TV to Boost Minorities (New York Times)

Nascar Turns to TV to Boost Minorities (New York Times)

A few clicks on the Web site of Black Entertainment Television leads viewers to a short Nascar tutorial filled with information about popular drivers, racetracks and salaries. It may seem odd to find a sport so closely tied to white Southern... (Continue reading)

RIF Partners with NASCAR’s Drive for Diversity to Bring Racing Excitement to Charlotte Schools

RIF Partners with NASCAR’s Drive for Diversity to Bring Racing Excitement to Charlotte Schools

On June 1 and 3, Reading Is Fundamental partnered with Revolution Racing’s Drive for Diversity to bring NASCAR excitement to book distributions at Amay James Pre-K and Plaza Road Pre-K in Charlotte, N.C. RIF could find no better partner in Charlotte,... (Continue reading)

D4D Pit Crew Athletes Find Victory Lane in Talladega

D4D Pit Crew Athletes Find Victory Lane in Talladega

Lionel Legra and Kevin Richardson, both members of the Drive for Diversity Crew Member Development Program presented by Sprint, went to victory lane at Talladega Superspeedway Friday afternoon with Dakoda Armstrong’s No. 22 ARCA Racing Series car. It is the first... (Continue reading)

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NASCAR Honors Wendell Scott’s First NASCAR Sprint Cup Start

NASCAR Honors Wendell Scott’s First NASCAR Sprint Cup Start

In honor of the anniversary of African-American racing trailblazer Wendell Scott making his first NASCAR Sprint Cup Series start, vehicles competing this weekend at Atlanta Motor Speedway had a commemorative decal baring the image of Scott. Scott made his first... (Continue reading)

Driver Bell Makes Reality TV Debut (RJG.com)

Driver Bell Makes Reality TV Debut (RJG.com)

What started as a family hobby has become a full-time occupation for Mackena Bell. Bell, of Carson City, is receiving what can be considered a formal education in the sport. Bell is the only female of four drivers in a reality... (Continue reading)

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BET enhances visibility of Drive for Diversity (The Sporting News)

BET enhances visibility of Drive for Diversity (The Sporting News)

DAYTONA BEACH, Fla.—Two major developments in NASCAR’s Drive for Diversity program ensure the strengthening of both the performance aspects and the visibility of the venture. In announcing its 2010 D4D lineup, NASCAR also provided a sneak preview of the eight-episode... (Continue reading)

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NASCAR celebrates diversity accomplishments

NASCAR celebrates diversity accomplishments

DAYTONA BEACH, Fla. — NASCAR on Tuesday celebrated the outstanding accomplishments of pioneering individuals and organizations in the area of diversity at the third annual NASCAR Diversity Luncheon. “Teams, tracks, sponsors and other stakeholders play an integral role in our efforts... (Continue reading)

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D4D Class Unveiled Tuesday Along With ‘Changing Lanes’ Sneak Peek

D4D Class Unveiled Tuesday Along With 'Changing Lanes' Sneak Peek

DAYTONA BEACH, Fla. – The 2010 Drive for Diversity class – which will drive in the NASCAR developmental series for Revolution Racing – will be introduced Tuesday at the IMAX Theater at the Daytona 500 Experience. The presentation will include... (Continue reading)

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NASCAR Drive for Diversity Crew Members Ready for 2010

The NASCAR Drive for Diversity Crew Member Development Program presented by Sprint will kick-off the 2010 season Daytona International Speedway. Eight current NASCAR Drive for Diversity pit crew athletes, along with at least three program graduates, will go over-the-wall during... (Continue reading)

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Women Not Named Danica Coming Up In NASCAR

Women Not Named Danica Coming Up In NASCAR

NASCAR’s Drive for Diversity program, which helps fund female and minority drivers in racing’s lower ranks, has an ample number of promising young women who could one day make their way into the Cup Series. Former Camping World East Series... (Continue reading)